Private Label Dice: How to Launch Your Own Branded Dice Line

Private label (sometimes called white label) means a factory manufactures a product to your specification and brand, and you sell it as your own. For dice, that is the fastest way to launch a branded line without owning tooling or a production floor. This guide covers what you can private-label, how the OEM/ODM process works, and how your design is protected.

What you can private-label on custom dice

• Material — natural gemstone, resin, acrylic, or metal, each with its own look and price point.
• Numbers and symbols — your choice of number font, custom symbols, or sigils instead of standard numerals.
• Logo engraving — your brand mark engraved on a face (often the d20) or the packaging.
• Ink and colour — your ink colour for engraved gemstone faces; custom resin/acrylic colourways belong to the separate Dice Works product line.
• Packaging — branded tins, magnetic boxes, foam trays, pouches, or printed sleeves with your artwork and inserts.

OEM vs ODM: which do you need?

OEM (original equipment manufacturer) means you bring the design and the factory produces it. ODM (original design manufacturer) means you start from the factory’s existing designs and customise them — faster and cheaper because the tooling already exists. Many brands begin with ODM (a stock model with their branding and packaging) to launch quickly, then move to full OEM once a line proves itself.

Minimum orders and lead time

CuiShen private-label gemstone dice start at 10 sets. Metal, resin, and acrylic dice are offered under the separate Dice Works brand; confirm that product line’s minimums with your specification. You can order a single custom sample first to approve the branding before a production run. Ready-to-ship stock models with your packaging are the fastest route to a branded product on a short timeline.

How your design stays yours

A common worry with private label is whether the factory will resell or copy your design. A reputable manufacturer will not: we keep your artwork, logos, engraving, and order details strictly confidential, use them only to produce your order, and never resell your branded design to another customer. We are happy to sign an NDA before you share files. You can further protect your brand by registering your name, logo, and original artwork as trademarks and design rights in your market.

Steps to launch a private-label dice line

• Pick your material and a target price per set.
• Decide what to brand — engraving, ink, colourway, and packaging.
• Approve a paid sample to confirm the look and quality.
• Place a low-MOQ first order, with any proposed mix of designs confirmed in your quotation.
• Reorder and scale the SKUs that sell, at a better unit price.

Send us your brand, the material and look you want, and your quantity, and we will reply with private-label options, MOQ tiers, and a quote.